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The question sounds so straightforward at first, metal or leather strap on your timepiece? However, as odd as it might seem - the two options differ from each other greatly. Leather offers a classical look. Lightweight. A natural material moulded and marked by the wearer. 

Steel appears boldly. A strong material, offering added durability. If polished, can appear to shine beautifully. The two materials offer such visually opposite elements, yet the debate doesn’t seem to be coming to any conclusions. The debate stretches to genders as well. We designed the Tidal Moonphase to be unisex, both mesh and leather straps are enjoyed widely between genders. The best method to pick which is the best option is to evaluate both against a set of variables: Weigh & Wear, Visual  Effect and Servicing.    

Horology has a deep and ever-evolving history. Historians have dated first signals of real “horology” to the ancient Egyptians all the way back to 1430 BC, through the use of sun and water dials. While the stars and moon gave mathematicians the ability to track the seasons, months and weeks - this information along with the sun gave the Egyptians to be clinically precise with their timing throughout each day as well. Since then, horology has evolved in leaps and bounds. Traditional horology has since seen the development of the Tourbillion to counteract against the forces of gravitational effects on earth. The minute repeater, a beautiful chime build into Haute timepieces. Some grand calendars feature complications able to track an extra day every four years to adjust for the leap year without the wearer having to make a physical change themselves. 

It’s the change of the decade, days away from officially being back in the ’20s. It’s been an interesting year for horology. Rolex lived up to the market's expectations and released a new Batman Bezel GMT Master II. Timex took...

We would like to start by stating that there is a clear distinction between expensive and overpriced. The definition of expensive is “costing a lot of money,” meaning it’s a relative term. A $5 cup of coffee from Starbucks may be expensive to a student but not to a blue-collar worker who’s looking for a quick caffeine boost. As for overpriced, it is defined as “charging too high a price for.” A $1000 watch may be expensive to me, but it may not necessarily be overpriced. To answer that, we have to look at the intrinsic value- which is a culmination of the cost of materials+ designing+ manufacturing+ marketing+ distribution+ fair profits. Now that this distinction is made clear, let’s go on with the title of this blog post: Why are watches so expensive? Can they be cheaper?

Timepieces are often built to cater to a specific gender, male OR female. The reasoning behind the phenomenon is often attributed to preference, lifestyle and stereotyping. Women's watches are usually designed and produced with a 36mm - 38mm case diameter...

Depending on which country you live in, you might use daylight savings time up to twice a year. Shifting your watches and clocks forward by an hour in Spring, or backwards by an hour in Fall. Where the common saying derives - “Spring forward, Fall back”. 

Daylight savings is country dependent for two reasons. Firstly, it makes more sense to use in certain countries compared to others. Secondly, legislation. Countries are free to decide themselves if they want to shift their clocks back and forth by an hour throughout the year. 

Your first will always hold a special place in your heart, yet each watch that enters your collection comes with a special memory and provides a blank canvas for life to leave its artistic markings upon and within. 

Each watch comes with a great memory. 

A watch usually enters your collection through great events. A special person might gift one to you, it could be passed down from a loved one or be a treat to yourself after reaching a milestone in life. 

With hundreds, if not thousands of movements available in the watch market, it can be a bit daunting where to start. Our team has a background in horology, making the processes a lot easier, yet regardless of this the challenge to find the best suit movement for our Tidal Moonphase was still a challenge. Watch movements have a lot of factors to consider - accuracy deviation, power reserve, size dimensions, power source, complications offered, how user-friendly the movement might be for repairs and maintenance and more.

Most quality goods often come with great warranty deals to back up the sellers promises, and help justify the sharp premium that has to be paid to purchase this high quality product. Limited not only to horology, lengthy warranties can be found matched with expensive goods in the automotive, engineering, real estate and various other industries.

To the masses the world of horology is simply the tip of the iceburg. “Rolex” , “AP”, “Omega”....maybe even a “Patek” are floated when the average person thinks of high end watches. With little more than brand names in mind,...

Watches can come in all sizes & shapes, and can offer a surprisingly large and interesting variety of complications. Complications are meticulously built into the gears at the heart of each timepiece, performing a precisely synchronised operation, often completely hidden to the wearer. 

We would like to start by stating that there is a clear distinction between expensive and overpriced. The definition of expensive is “costing a lot of money,” meaning it’s a relative term. A $5 cup of coffee from Starbucks may be expensive to a student but not to a blue-collar worker who’s looking for a quick caffeine boost. As for overpriced, it is defined as “charging too high a price for.” A $1000 watch may be expensive to me, but it may not necessarily be overpriced. To answer that, we have to look at the intrinsic value- which is a culmination of the cost of materials+ designing+ manufacturing+ marketing+ distribution+ fair profits. Now that this distinction is made clear, let’s go on with the title of this blog post: Why are watches so expensive? Can they be cheaper?

With platforms such as Kickstarter rising in popularity as a platform for consumers to find innovative products lead by independent teams, and giving brands the opportunity to raise capital and forecast demand before going into production, it’s no surprise Kickstarter stats from 2019 show that the platform has received more than $4 billion in pledges from 16.3 million backers to fund over 445,000 projects.