A trend is defined as a general direction in which something is developing or changing. The moonphase watch market is evolving in an interesting fashion. Considering the number of watches on offer featuring a moonphase complication, It’s relative size within the watch industry is diminishing. A classic complication, that was forgotten largely when the entry-level/ fashion watch market started its growth phase. However, demand for moonphase watches is increasing substantially, as the mass market of watch wearers further there interest in horology and the niches within.
The question sounds so straightforward at first, metal or leather strap on your timepiece? However, as odd as it might seem - the two options differ from each other greatly. Leather offers a classical look. Lightweight. A natural material moulded and marked by the wearer.
Steel appears boldly. A strong material, offering added durability. If polished, can appear to shine beautifully. The two materials offer such visually opposite elements, yet the debate doesn’t seem to be coming to any conclusions. The debate stretches to genders as well. We designed the Tidal Moonphase to be unisex, both mesh and leather straps are enjoyed widely between genders. The best method to pick which is the best option is to evaluate both against a set of variables: Weigh & Wear, Visual Effect and Servicing.
Horology has a deep and ever-evolving history. Historians have dated first signals of real “horology” to the ancient Egyptians all the way back to 1430 BC, through the use of sun and water dials. While the stars and moon gave mathematicians the ability to track the seasons, months and weeks - this information along with the sun gave the Egyptians to be clinically precise with their timing throughout each day as well. Since then, horology has evolved in leaps and bounds. Traditional horology has since seen the development of the Tourbillion to counteract against the forces of gravitational effects on earth. The minute repeater, a beautiful chime build into Haute timepieces. Some grand calendars feature complications able to track an extra day every four years to adjust for the leap year without the wearer having to make a physical change themselves.
Depending on which country you live in, you might use daylight savings time up to twice a year. Shifting your watches and clocks forward by an hour in Spring, or backwards by an hour in Fall. Where the common saying derives - “Spring forward, Fall back”.
Daylight savings is country dependent for two reasons. Firstly, it makes more sense to use in certain countries compared to others. Secondly, legislation. Countries are free to decide themselves if they want to shift their clocks back and forth by an hour throughout the year.
Your first will always hold a special place in your heart, yet each watch that enters your collection comes with a special memory and provides a blank canvas for life to leave its artistic markings upon and within.
Each watch comes with a great memory.
A watch usually enters your collection through great events. A special person might gift one to you, it could be passed down from a loved one or be a treat to yourself after reaching a milestone in life.
With hundreds, if not thousands of movements available in the watch market, it can be a bit daunting where to start. Our team has a background in horology, making the processes a lot easier, yet regardless of this the challenge to find the best suit movement for our Tidal Moonphase was still a challenge. Watch movements have a lot of factors to consider - accuracy deviation, power reserve, size dimensions, power source, complications offered, how user-friendly the movement might be for repairs and maintenance and more.