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The impact COVID-19 has had on businesses, economies, and individuals has far exceeded what most thought would happen. Countries close their borders to reduce the risks of more imported cases, companies have started getting people to work from home to reduce large gatherings at their workplaces, and individuals avoid crowded events and places. At the time of writing this article, the number of COVID-19 seems bound to increase drastically over the near future, with the numbers doubling every 5-7 days at the moment. All forecasts of growth in 2020 have been revised to a 0% growth or even a recession for some cases.

As a fan of watches, we're always on the lookout for new information, new inspiration, and new styles. Whether through magazines, forums, social media, or even Facebook groups, watch connoisseur's everywhere are searching for ways to connect with each other and inundate themselves with watches.

If you’re unfamiliar with the phrase “moon phase,” you’re not alone. The waxing and waning of the moon is a natural phenomenon that has served as foundations to calendars since early Men noticed its pattern. 29.53 days- the time it takes for a complete cycle from new Moon to full Moon and back to new Moon again. Moon phases serve as a powerful reminder of the passage of time as huge celestial bodies move around us through the pushing and pulling of gravity. 

When you’re watching a movie, there are so many details that can capture your eye. From the lighting to the effects to the cinematography, there’s so much that goes into a great movie and so many reasons that everyone has at least a couple of favourites they hold near and dear to them. There’s something that a lot of movies have that you might have missed—some excellent wristwear. Over the years, some of our greatest movies have had some equally great watches appearing on main characters’ wrists and we wanted to share with you some of our personal favourites. We’ll break down the history behind 10 of the most iconic watches to ever appear on film, point out some of their features, and tell you where you can find one of your own.

Daniel Wellington took the watch industry by storm after their founder John Filip Tysander started the brand in 2011. The design of the classic DW was a big hit. It’s minimalist design resonated broadly. Paired with a seemingly affordable price tag and targeted towards millennials, DW was able to grow exponentially year on year, reaching an amazing $230 million in sales in 2016. A rising tide lifts all boats, and as DW took the watch world by storm, the industry saw an all-time high of minimalist designs introduced to the market with success (Kaptan & SonMVMTDufa and more). 

You always hear of the watches great men wore on special days. July 21, 1969, when Neil Armstrong took his first steps on the moon, with the Omega Speedmaster strapped to his wrist. Or Martin Luther King and his famous 18K gold Rolex Datejust. Let's face it - the watch market is a male-dominated industry, in nearly every step of the value chain, including the final purchase. 

The horology industry definitely has its hard set ways when it comes to watch designs and the unspoken rules around them. There are some common trends in design shape, colours and motifs used throughout each niche segment. However, there are some outliers, that move so far away from the boundaries, that they almost don’t seem to be comparable or even part of the same discussion as the traditional horology topics, that they seem to go on unprohibited and be an undercurrent in the world of watches.

Naturally fascinating, moonphase watches often get a lot of attention due to their beautiful designs, intricate artwork and uniqueness. There is no surprise here - the 29.5-day lunar cycle tracking function is a complicated feature to integrate due to the scarcity of quality movements and design challenges that come along with the complication.

Moonphase watches are usually recognised as beautiful dress timepieces. Featuring day/night moon cycles or a full moon cycle from full moon to full moon. Adored by most, the natural element and phenomenon of our moon resonate with all. An uncommon complication throughout the world of horology, spotting moonphase watches is usually an occasion to remember. Today we are highlighting our top 3 Moonphase watches, one price for the premium segment, one for the mid-range and one of the best affordable moonphase timepiece.