Inspiring communities,
one wrist at a time.

About Us

Seköni Original was born from an identified gap in the watch industry - the lack of a product that sat perfectly in the overlap between design, quality and price. Whilst existing watches possessed at least one or more of those three key qualities, it is evident that the rest of the qualities would pale in comparison.

We knew in starting Seköni Original that we would not settle until achieving that very overlap. This journey started in August 2018...

First Steps

The first thing we wanted to achieve was design. To do this, we asked ourselves, what are watches to us?

Fundamentally speaking, they tell us time and elevate our outfits. More vitally, we thought that a watch serves a third role - forming an emotional connection with each individual. Watches sit on your wrist as you hustle through your days. They ought to speak to you emotionally and inspire you to make the most of the time they track.

What we believe in

Confidence through Design

Our watches are designed to empower, inspiring boldness through a better appreciation of time.

Uncompromising Quality

Swiss movement, sapphire crystals, and Italian leather to build watches that are made to last - even through tenuous conditions.

Fair Prices

A community-driven enterprise, our interest is not in making mega-profits, but in empowering communities through beautiful watches.

Launch Party

Back in August 2019, after months of product design and iterations, we launched our crowdfunding campaign with a couple hundred attendees trying out and pre-ordering Tidal Moonphase in person.

Welcome to Sekoni Original

Hey there! We appreciate you taking the time to visit our webpage.

I founded Seköni Original because I experienced the frustration of having watches I like be ridiculously expensive and watches that are reasonably priced to be lacking. My interactions with countless watchmakers from around the world, from component makers to watch assemblers led me to realise something- change can be made.

Here at Seköni Original, we're committed to creating watches that inspire you to make the most of time, the very thing it is build to track.

Feel free to drop us a message if you have questions for us. We look forward to having you join our wonderful international community! 

Bryan, Founder

Meet the Team



Chief Operating Officer


Technical Lead

Xin Wei

SekoniOS Software Engineer


Embedded Systems Engineer


Design and Branding Lead


Hardware Engineer


ReactNative Software Engineer

Zi Xiang

SekoniOS Software Engineer


Film Director


Film Director


Head Photographer


Marketing Strategist


Visual Designer

We are hiring!

Undergraduate Internship

This could be you! If you are keen on joining our team, drop us an email below with a link (Dropbox/Google Drive) to your resume.

Contact us