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Your first will always hold a special place in your heart, yet each watch that enters your collection comes with a special memory and provides a blank canvas for life to leave its artistic markings upon and within. 

Each watch comes with a great memory. 

A watch usually enters your collection through great events. A special person might gift one to you, it could be passed down from a loved one or be a treat to yourself after reaching a milestone in life. 

With hundreds, if not thousands of movements available in the watch market, it can be a bit daunting where to start. Our team has a background in horology, making the processes a lot easier, yet regardless of this the challenge to find the best suit movement for our Tidal Moonphase was still a challenge. Watch movements have a lot of factors to consider - accuracy deviation, power reserve, size dimensions, power source, complications offered, how user-friendly the movement might be for repairs and maintenance and more.

Most quality goods often come with great warranty deals to back up the sellers promises, and help justify the sharp premium that has to be paid to purchase this high quality product. Limited not only to horology, lengthy warranties can be found matched with expensive goods in the automotive, engineering, real estate and various other industries.

Watches can come in all sizes & shapes, and can offer a surprisingly large and interesting variety of complications. Complications are meticulously built into the gears at the heart of each timepiece, performing a precisely synchronised operation, often completely hidden to the wearer. 

We would like to start by stating that there is a clear distinction between expensive and overpriced. The definition of expensive is “costing a lot of money,” meaning it’s a relative term. A $5 cup of coffee from Starbucks may be expensive to a student but not to a blue-collar worker who’s looking for a quick caffeine boost. As for overpriced, it is defined as “charging too high a price for.” A $1000 watch may be expensive to me, but it may not necessarily be overpriced. To answer that, we have to look at the intrinsic value- which is a culmination of the cost of materials+ designing+ manufacturing+ marketing+ distribution+ fair profits. Now that this distinction is made clear, let’s go on with the title of this blog post: Why are watches so expensive? Can they be cheaper?

With platforms such as Kickstarter rising in popularity as a platform for consumers to find innovative products lead by independent teams, and giving brands the opportunity to raise capital and forecast demand before going into production, it’s no surprise Kickstarter stats from 2019 show that the platform has received more than $4 billion in pledges from 16.3 million backers to fund over 445,000 projects.