With platforms such as Kickstarter rising in popularity as a platform for consumers to find innovative products lead by independent teams, and giving brands the opportunity to raise capital and forecast demand before going into production, it’s no surprise Kickstarter stats from 2019 show that the platform has received more than $4 billion in pledges from 16.3 million backers to fund over 445,000 projects.
Despite Kickstarters impressive organic daily audience and popularity, over 60% of campaigns fail. Competition is high and brands still have to be able to convince consumers that their value proposition is worth trading their dollar for.
Bryan, founder of Sekoni Original and industry visionary took an innovative approach to crowdfunding to make his dream possible. The approach - Live Funding. Sekoni’s kickstarter launch was celebrated with a live event, in collaboration with We The People in Singapore. Unlike most self-fulfilling launch events, Bryan was surprisingly not the center of attention or considered the main event, instead Sekoni’s first product, the Tidal Moonphase timepiece was on show for attendees to touch, feel, try on and experience first hand.
Later during the event, Bryan gave a full presentation covering the brands story, explaining why Sekoni was founded and some design specs to look out for, that only the die hard watch community would notice. After the presentation, Sekoni’s Kickstarter campaign officially went live. Attendees who admired the timepieces, were able to execute their purchase at an early bird price on the spot with their smartphones.